Creating a unique experience at events is a great way for your brand to stand out from the crowd. Making sure that your company is memorable and gets people talking can help inspire and influence your target audience. There are several ways that you can do this, whether that’s by using exciting marketing tools such as giant inflatables to create an exciting atmosphere or incorporating a modern way of interaction through tech and social media. Here are a few ways that you can inspire people at your events.
Create excitement
One of the ways that you can inspire your target audience is to create excitement around your brand or the product and service that you’re offering. You could do this in various ways such as using giant inflatables, arches, or domes to draw attention to your company and leave people with a lasting impression. You can create these giant inflatables to replicate a product that you sell, or you could create an inflatable dome so that you’re easy to find at events. If you walk past a giant inflatable at an event you’re attending, you are likely to be impressed. Everyone loves a giant inflatable, especially when they’re a novelty shape and size! Create some excitement around your brand and get people talking.
Tech tools
Using technology is a modern and effective way to promote your brand. If you’re hosting an event; you can set up hashtags to get people talking. We all have access to social media and having a way for your audience to communicate with each other, and feedback to the company can help them feel like they are part of the community and can allow them to chat with other like-minded people. You could even have screens at your event displaying tweets or posts from throughout the day to encourage people to post. Including a digital component in your event means that you could gather questions from your audience and means you can create new ways of engagement that aren’t just face-to-face.
Make it interactive
Interacting with your audience is a great way to inspire people that attend your events. There are so many ways that you can make your events interactive whether that’s by using the techniques discussed previously, or maybe you’re thinking of something a little more extravagant? There are inflatable rooms available to promote all brands, that can help your potential customers to immerse themselves (literally) in all that your business has to offer. You can add whatever you like to the inside of this portable room, like screens, games, or freebies for your customers to enjoy.
Create a friendly atmosphere
When you’re hosting or promoting your brand at an event, creating a warm, welcoming atmosphere around your company is key. If you’re hoping to inspire your audience and attract some new customers, make sure that you are friendly and helpful when networking and talking to new people. The way that you interact at events will set the tone for your business, and if you leave a lasting impression of being knowledgeable and approachable, this will reflect kindly on your company and leave people feeling inspired.
