If you have a fashion business or blog, you know that social media can play a key role in helping you to grow your customer base. A strong presence on Instagram can really be a gold mine for those in the fashion industry, as it’s such a visual platform.
Fashionistas love perusing their Insta feeds to find the latest apparel trends. It’s definitely smart to get in on the game, but you may wonder how to get more Instagram followers for your fashion page in order to make the most of your time and effort. Read on for some helpful tips.
1.Know Your Target Audience
The target audience for your Instagram posts are users who have a need and desire for your product. The market you target will be unique to your brand. Chances are good that you already know which types of people your product appeals to.
It’s important you gear your Instagram posts toward that demographic. Consider the age, gender, lifestyle and vibe of the followers you want to attract, then move on to the next step, which is creating content these individuals will love.
2.Post Professional Looking Images
Your photos must be eye-catching. After all, Instagram is an image sharing platform. They should also feature scenes, models and props that best represent your brand and in which your products look natural.
Show your apparel lines in a way that complements the pieces. For instance, young professional women’s evening wear might be displayed in a fun, hip setting. Make it specific to the target market you identified above.
3.Use Relevant Hashtags
Hashtags are a fun way to attract your target demographic. Be sure to use tags that are relevant to your product and ones that are relatively popular.
You can find great hashtags by checking out your competition and influencers within your niche to see which ones they’re using. Using a mix of trending hashtags, along with ones specific to your industry and even tags that are exclusive to your brand is a good strategy.
4.Consider Video for Engagement
Instagram has evolved a great deal since its early days. The platform offers a number of ways to engage with your followers, including video. Creating videos is a fantastic method for attracting new followers, and there are a number of creative strategies for using them.
You can broadcast on Instagram live in order to give a behind-the-scenes look at some aspect of your brand, such as a tour of your company offices or a peek at the production process behind of your latest apparel line. Video can also be embedded in Instagram Stories and in your feed. It’s a great way to help your target audience get excited about what you have to offer.
Working with influencers just makes sense if you have a fashion page. These individuals are Instagram users with large or dedicated followings of their own. They should be relevant to your brand and have proven appeal. There are a variety of methods you can employ for collaborating with these influencers, depending upon your budget and your particular marketing goals.
You can pay them for sponsored posts in which they wear your products and post photos to their own account. Influencer takeovers are a big trend right now, in which the influencer takes over your brand’s Instagram account for the day. For smaller budgets, offer to trade shoutouts with Instagram users within your niche. All of these put your clothing in front of new targeted audiences.
6.Have a Contest
A contest is an effective way to grow brand awareness. The more people who see your content and visit your website, the better the likelihood of gaining new followers for your business. Running a contest or giveaway doesn’t have to be difficult and has the added bonus of getting your product into the hands of a potential customer.
Contests are based on the time-tested marketing foundation of word of mouth. People love free stuff. Make entry requirements easy, one of which should be sharing your post, and you’ll likely see a rise in followers. You can also use Instagram automation to get more engagement with your contest.
7.Stand Out with Your Expertise
Demonstrating expertise is one of the best ways to stand out among all of the fashion names that are out there. There are many ways you can do this, and not all require a large financial investment. Starting a blog can be one of the most basic ways to share what you know. It also gives you content for your Instagram feed and a place to cross-promote your material.
You can share fashion tips, insider information about Fashion Week, promote your sales and more on a blog. Another way to demonstrate expertise is to get involved in industry events, then post about them. It doesn’t have to be something as grand as Fashion Week.
Find things specific to your brand or niche, then share what you learn. You can also get closely involved with issues or interests that appeal to your target markets such as charities or special interest campaigns. Showing depth of knowledge is a sure way to gain influence and create buzz.
Getting more followers for your Instagram fashion page requires planning, effort, and dedication. Finding an audience for a specific niche can be challenging, but as you can see, it’s not impossible. Use these tips to get started, and you’ll soon start to see your follower numbers ris